Prescription for Health showed that patients get healthier when providers ‘share’ resources via their website.
So, imagine a health communication campaign that makes it easy for ANY clinician to ‘share’ via a curated network of Health Hubs – open to everyone – that spotlight proven practices and resources.
Professional schools train in Clinical Prevention & Population Health competencies … but, they DON’T train in digital health promotion skills!
Why not create ‘ONE’ (Open Networked Education) health comm course (or practicum) that shares ‘ONE’ platform (Open Health Hubs) to train students interprofessionally to … (1) Translate & promote best practices, (2) Bridge to best resources, and (3) Compete to have an impact?
Worldwide, students learn quality improvement (QI) skills at the IHI Open School. Hundreds of schools in the health professions (medicine, nursing, etc.) require their students to train there – online. For credit, students learn online & apply QI skills locally. Their service saves lives; it’s known as ‘open’ service learning.
Likewise, what if an open course (or open practicum) taught social media skills to students in the health professions – to share with consumers what works? As their service, students would co-create open, scholar-curated Health Hubs – to improve health outcomes.
Imagine if an interdisciplinary academic team directed the ‘ONE’ course (or practicum)?
In the ‘ONE’ course, any student anywhere could learn how to post messages – to “bridge” health consumers to what works. Students could interprofessionally ‘peer-review’ each post. And, they’d publish their posts to learner-curated Health Hubs (e.g., physical activity, smoking cessation).
Suppose the ‘ONE’ course adopted and curated a specific Health Hub, to not only disseminate health science to the public, but to try to improve consumer demand for what works – semester by semester.
To promote their members and fields, professional societies (‘participatory medicine‘ or ‘lifestyle medicine‘ or ‘health communication) could adopt/curate a Health Hub, by offering continuing ed credits to members taking the ONE course.
For instance, what if Give an Hour (GAH) members, as their President offered, took the ‘ONE’ course for continuing ed. Their 7,000 civilian mental health providers could adopt/curate a Hub, spotlighting their post deployment resources.
What if a Health Communication program partnered to use the Hub as a learning lab? Their students could study which types of messages helped which type of service member to seek which kind of help … to improve health outcomes.
Future public health leaders need to learn how to leverage communication and technologies – to help us all get more fit.
What if a School of Public Health adopted a Hub to promote, recruit, and lead college teams to compete to be ‘the most fit’ campus?
Mason’s health comm courses have piloted and presented this concept: March Madness for Total Fitness.
In behavioral health, we need SOCIAL entrepreneurs who can leverage SOCIAL marketing – to compete with the billions spent on hype … like ‘Ask your Doctor’ (for a pill).
Why not try a University-based social enterprise, using ONE health comm course and Health Hubs to generate revenue? For example, one way might be to seek an NCAA sponsorship for a Mason start-up that hosts an annual … March Madness for Total Fitness.
Help answer empirical questions:
Could the ‘ONE’ course (with Health Hubs) improve interprofessional communication competencies to promote evidence-based practices/services?
Could the ‘ONE’ course increase consumer demand for ‘what works’ (e.g., smoking cessation)?
Could the ‘ONE’ course leverage an intercollegiate competition to improve population health?