Summary

Like a murmuration … imagine if the academic health community would collaborate to promote ONE evidence-based resource at a time – by service-learners continuously competing to have the most impact on consumer awareness & demand.  

Six years of GMU pilots indicate that it could be – easier, more fun & popular – than you think, for interprofessional service-learners to develop and lead a new media platform that informs the public and activates their engagement.

Educators:  Who is game to ‘Speak Up‘  … to give learners the option … to develop & lead a competition to have the most impact in promoting a free and trusted CBT-I resource for Insomnia?

Do No Harm?

It’s estimated that 75% of healthcare is self-care. And, competent clinicians inform and activate people about what works and where to find it (Wagner, 1998). Yet, in 2020 Dr. Halsted Holman of Stanford University School of Medicine sounded the alarm:

Sixty years ago, a new and dominating health problem emerged: chronic disease. It has now reached epidemic proportions, affecting 50% of the population and consuming 86% of health care expenditures. The fundamental responsibility of the medical profession is to create a health care system and a practice of medicine that meet the needs ...

What is Total Fitness?

At the time I taught at the Uniformed Services University, I watched the entire military transform its definition of health to include the ‘whole person’ in the whole community (watch the video for more).  They used a train-the-trainer model to teach over 30,000 Army soldiers to train 10’s of 1000’s of other soldiers to be totally fit.

At the 2012 Living and Leading with Resilience Conference, Colonel Bates and I presented a way for George Mason University to LEAD …  kickstart an intercollegiate competition – for communities to compete to be the most totally fit – using that military training.

Creating a Culture of Total Fitness

Dr. Seligman at U Penn led the Total Fitness train-the-trainer program. He stated, at the Mason Resilience conference,  “If we can train Drill Sergeants to lead resilience training in Army units, I don’t see why students can’t train their peers to be more resilient.”

Mason’s Distinguished Communication Professor, Dr. Kreps thinks it’s a testable hypothesis …  The science says that if a health communication campaign makes it POPULAR, EASY, & FUN for students and faculty to join … we can create a culture of ...