Kudos to Sleepio! It won the Wired Health Bupa Startup competition. This web and mobile app that personalizes cognitive behavioral therapy (CBT) to people with insomnia is backed by solid research.
Espie CA; Kyle SD; Williams C; Ong JC; Douglas NJ; Hames P; Brown JSL. A randomized, placebo-controlled trial of online cognitive behavioral therapy for chronic insomnia disorder delivered via an automated media-rich web application. SLEEP 2012;35(6):769-781.